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For plumbers, roofers, HVAC, landscapers, cleaners, med spas, and salons.
A website with an assistant built in. Customers ask what you do, where you work, and what it costs. It answers, then books the job.
$1,499 to build, then $99/mo.Hosting and domain included. No contracts.
The website comes with an assistant that answers customer questions and books the job. The receptionist does the same on the phone. The review bot texts every customer for a Google review.
A website that answers customer questions and books the job.
$1,499 setup, then $99/mo
A custom site with an assistant built in. Visitors ask what you do, where you work, and what it costs. It answers, then books the job. Hosting and domain included.
- Custom design, built in 7 to 10 days
- Assistant that answers questions and books jobs
- Booking into your calendar
- Hosting, domain, SSL, updates
Water heaters replaced same week.
Draper, Sandy and the south valley.
Book a visit
Answers every call, books the job, texts you the details.
No setup fee, $299/mo
It answers your business line 24/7, asks what the caller needs, books the appointment, and texts you a summary of every call.
- Your existing number or a new one
- Answers 24/7, transfers to you on the triggers you choose
- Calendar booking (Google, Outlook, Cal.com)
- Missed-call text back
Dana Ruiz
00:09Water heater, no hot water since this morning.
00:27Booked for 2:00 today. Confirmation texted.
Asks every customer for a Google review, at the right moment.
No setup fee, $99/mo
After every job, the customer gets a text with your Google review link and two polite follow-ups. Unhappy ones can reply to you directly, so you hear it first.
- Text requests from your business number
- Three-touch sequence with opt-out handling
- Direct Google review link
- Private reply channel for unhappy customers
What's costing you leads?
What's costing you leads?
- Outdated website
- No reviews
- Missed calls
- Slow replies
- After-hours leads lost
- No online booking
What one missed job costs
Put in your average job. We assume you lose one of them a week to a call that rang out or a form nobody answered.
A water heater swap, a repaint, a full kitchen. Whatever a normal job is worth to you.
Missed jobs a week
Lost every year
$23,400
One $450 job a week, 52 weeks. Home service businesses miss about one call in four, so one a week is the gentle version.
Missed-call rate: Invoca, home services call data
Every AI Website we build comes with an assistant that answers your customers' questions and books the job, nights and weekends included. It only says what you approved, and it never invents a price.
Ours is in the corner of this page
Three steps, about two weeks. Then your website answers customers for you.
Intro call
Thursday, 9:30 am
9:009:3010:001:301.You book a 20-minute call
Day 1You tell us about your business. We show you the assistant answering as your company, and give you the price.
- Do you do emergency calls?Yes, 24/7. Want me to book the next slot or have Mike call you now?
2.We build your website
7 to 10 daysDesign, writing, the assistant that answers customers, and hosting. You approve it before it goes live.
00:02 Thanks for calling Ridgeline Plumbing.
00:09 Water heater, no hot water since this morning.
00:21 I have 2:00 today or 8:00 tomorrow.
00:27 Booked. Confirmation texted.
3.Your website goes live
Week 2From that day it answers your customers' questions and books jobs while you work.
What you get from us, from a typical web agency, and from a do-it-yourself site builder.
| TrueForm (all three products) | A typical web agency | Do-it-yourself site builder | |
|---|---|---|---|
| Answers calls 24/7 | Yes | No | No |
| Books jobs for you | Yes | Sometimes, extra | No |
| Asks for reviews | Yes | No | No |
| Hosting and domain included | Yes | Sometimes, extra | Sometimes, extra |
| Live in | 7 to 10 days | 6 to 12 weeks | Whenever you finish it |
| Contract | None | Usually 12 months | None |
| You talk to | Cam or Drew | An account manager | A help article |
Every product stands on its own. The bundle is one bill for all three.
AI Website
PopularA website that answers and books.
$99/mo
+ $1,499 setup
Cancel anytime. You keep your domain.
- Custom site, live in 7 to 10 days
- Assistant that answers questions and books jobs
- Booking into your calendar
- Hosting, domain, SSL, updates
AI Receptionist
Your phone, answered 24/7.
$299/mo
No setup fee
Cancel anytime. You keep your domain.
- Up to 500 call minutes a month
- Calendar booking and transfers
- Missed-call text back
- Call summaries and transcripts
Review Bot
More Google reviews, without asking.
$99/mo
No setup fee
Cancel anytime. You keep your domain.
- Text requests after every job
- Three-touch follow-up
- AI-drafted replies you approve
- Monthly review report
Everything
Website, receptionist, and reviews. One bill.
$449/mo+ $1,499 setup
Book a callQuestions, answered.
It only speaks from what you approved, and it never quotes a price you did not set. Outside that it offers to book a call or take a message. You can read every conversation and every call transcript.
Bring it to the call. We look at what it does today and what it is missing, then you decide whether to keep it or replace it. Your domain stays yours either way.
Yes. Your domain, your content, your phone number. If you leave, we hand them over.
No. Month to month. Cancel anytime.
Cam or Drew. We build it and we answer the phone when you call us.
Pick a time. You talk to Cam or Drew, not a sales rep.