This Privacy Policy explains how TrueForm Creative LLC ("TrueForm," "we," "us," or "our") collects, uses, and shares information when you visit thetrueformcreative.com, book a call with us, or use our products. It also explains what happens to information about the people who call, text, or chat with a business that uses our products.
1. Information we collect from visitors
- What you give us. When you book a call or ask us to call you, we collect your name, business name, phone number, and, at booking, your email and anything you type into the booking form.
- Site usage. We collect technical data such as your IP address, browser, pages viewed, referring page, and the ad campaign that brought you here (UTM parameters and click identifiers), using cookies and similar technologies.
- Chat. If you use the assistant on this site, we keep the conversation so we can answer you and improve the assistant. Do not put sensitive information in the chat.
2. Information our products handle for customers
When a business uses our products, we process information about that business and about the people who contact it. This includes call audio, recordings, and transcripts; text messages and phone numbers; appointment details; website chat conversations; and review requests and responses. We process this information on behalf of the business, under our agreement with them. If you contacted a business that uses our products and have a question about your information, contact that business first. We will help them respond.
3. Call recording and AI
Calls answered by our AI Receptionist begin with a spoken notice that the call is with an AI assistant and may be recorded. Recordings and transcripts are shared with the business that owns the phone line, and are used by us to run and improve the service. Conversations are processed by AI model providers under agreements that prohibit them from using the content to train their models.
4. Text messages
We send text messages only in connection with a request, a call, an appointment, or a completed job. Every message includes opt-out instructions. Reply STOP to any message to stop receiving texts from that number, and HELP for help. Message and data rates may apply. Consent to receive texts is not a condition of purchase.
5. How we use information
- To respond to your inquiry, schedule and hold calls, and provide the products;
- To send booking confirmations and reminders;
- To bill you and process payments;
- To measure our advertising, including by sending conversion events to Meta;
- To operate, secure, and improve our website and products;
- To comply with the law and enforce our agreements.
6. Advertising and analytics
We use the Meta Pixel and Meta's Conversions API to understand which ads lead to booked calls. This sends Meta hashed contact details and event data (for example, that a lead form was submitted). You can control ad personalization in your Meta account settings, and you can limit cookies in your browser. We do not run third-party ad networks on this site. If you live in California and do not want your information shared with Meta for advertising, email trueformcreative1@gmail.comwith the subject "Do not share my information" and we will honor it.
7. Who we share information with
We do not sell your personal information. We share it with service providers that help us run the business:
- Hosting and infrastructure (Vercel, Upstash);
- Scheduling (Cal.com) and calendars (Google);
- Email delivery (Resend) and telephone and text messaging (Twilio and the voice platform behind the receptionist);
- AI model providers (Anthropic and others) that process chat and call content;
- Our internal lead log (Google Sheets) and payment processing (Stripe);
- Advertising measurement (Meta);
- Professional advisers and authorities when required by law or to protect our rights.
These providers may only use the information to perform services for us.
8. Data retention
We keep lead and booking information while we have a relationship with you and for up to three years afterward for our records. Call recordings and transcripts are kept for the customer's subscription term plus 90 days unless the customer asks for a shorter period. We delete or anonymize information when it is no longer needed, unless the law requires us to keep it.
9. Your choices and rights
Depending on where you live, you may have the right to access, correct, delete, or export your personal information, or to object to certain processing. To make a request, email trueformcreative1@gmail.com. We will respond within the time the law requires and will not treat you differently for exercising your rights. To stop text messages, reply STOP.
10. Security
We use encryption in transit, access controls, and reputable providers to protect information. No system is perfectly secure, and we cannot guarantee absolute security.
11. Children
Our website and products are not directed to children under 13, and we do not knowingly collect personal information from them.
12. Changes to this policy
We may update this Privacy Policy. When we do, we will revise the date above and, for material changes, notify our customers by email.
13. Contact
Questions about this policy or your information? Email trueformcreative1@gmail.com.